strategic communicator | growth marketer | tech enthusiast
Jeep Renegade
Drive Your Transformation is a campaign we created for Jeep Renegade. After doing the market research, we believed that the awareness of the Renegade's existence has already been raised, so our objective was to position it closer to the value's and lifestyle's of our chosen target audience -- young professionals. They are currently enjoying the most liberating stage of their life. We want them to know, with Renegade, you are free to be whomever you want to be.
Big idea
The Jeep Renegade acts as your catalyst for ultimate transformation.
The minute you emerge from the car you are the boldest version of you.
Logo
Print Ad
Interactive Campaign
The interactive outdoor advertisement is a big experience room. This room helps you "bring out your bold" through creating your own exciting and adventurous trip with Renegade.
From the outside, it looks like a Renegade bursting out of a cocoon. Once you get into it, you will see a space with 270-degree surround screen.
There are five steps to complete the process.
Step4: Pick your outfits and accessories. You can pick them for you and your Renegade to look more exotic and fit in the local environment.
Step5: Witness the new you with Jeep Renegade. You can see a whole trip plan. Share it and enroll in a raffle that you have a chance to have the trip realized.
Step3: Pick things you want to do. You can scroll down and see more activities and events. Double tap to check things you want to do.
Step2: Pick your destination. You can zoom in the world map and choose your destination. The background will change accordingly.
Step1: Take a picture. You can choose the car color and rotate it to the best position you like and then take a selfie with it.
Renegade would pick and sponsor several trip plans and document them to do a showcase for further promotion.
From the interactive ad, you can see the transformation of yourself immediately. It not only brings changes to your appearance but also brings out your thirst for adventure, the thirst to be the boldest you.